Community manager/Сommunications manager (Mosbuild)

РаботодательООО "АйТиИ Экспо Интернешнл", Москва


Job Description:
You have a passion for building and managing B2B digital communities. You have experience/knowledge of the building and interiors sectors. Working with our market-leading event brands, you will lead the creation and engagement of professional communities online. You will build a content plan based around high-level, key-note sessions including presentations, interviews, Q&A, and networking which you will facilitate. Supported by other roles, you will oversee the direction and strategy of aggregated content onto a news feed. You will support the identification of suitable sources including customers, influencers, trade bodies, and the public sector.
Reporting into the Editorial Director, you will work in a matrix structure – as a team of Community Managers, but also working closely with the existing event teams, content, marketing, and design teams.

  • Perform competitive and TA analysis per show
  • Constantly building SMM/community strategy, especially regarding alignment and support of the core event business
  • Execute the content/communication strategy as agreed with Digital and Content Directors and Event teams and in accordance with content plan
  • Interact with the audience, reply to comments, questions, etc
  • At the centre of your content plan, host a programme of high-level webinars with key industry figures
  • During the week of the event, plan and host a programme of high-level live interviews/sneak picks with key industry figures, which will be streamed online
  • Contribute to creative ideas for content as part of an output strategy
  • Provide and track KPIs and goals to increase audience participation & engagement
  • Plan and direct an aggregated content strategy and maintain the content calendar ensuring content is regular, relevant, and engaging.
  • Stimulate UGC
  • Work with Marketing other roles to manage and oversee campaigns to attract and retain audience and deliver ROI
  • Build a network of super-users and influencers that can contribute content, audience, and engagement
  • Mentor junior members of the team including Customer Service and sales
  • Represent the community, and audience development and engagement in both internal and external meetings
  • Keep track on trends across social media, digital publishing, online video, etc, domestically and internationally

Key Skills and Knowledge:
  • Has the experience and gravitas to attract key industry figures to hosted webinars
  • Strong knowledge and experience of digital publishing software and techniques
  • Excellent in-depth understanding of all relevant social media platforms and messengers – VK, TG, Zen, YouTube, Facebook, Instagram
  • Excellent Russian and English speaking, writing, editing and video production skills.
  • Excellent communication skills, including experience in a client-facing role
  • Knowledge of relevant audience
  • Have existing and build new relationships with key customers, industry professionals and journalists
  • Ability to identify and track relevant community metrics. Interpret website traffic and online customer engagement metrics
  • Knowledge of online marketing and marketing channels and instruments
  • Monitoring the success of the community and of social media in terms of the overall marketing strategy

  • Work flexible days, according to the appropriate event-related calendar
  • Able to perform under pressure and to work to tight timescales
  • Be a good communicator with strong relationship management skills

Контактная информация:
Петрова Светлана
+7 964 5360700

Made on