Job Description: You have a passion for building and managing B2B digital communities. You have experience/knowledge of the building and interiors sectors. Working with our market-leading event brands, you will lead the creation and engagement of professional communities online. You will build a content plan based around high-level, key-note sessions including presentations, interviews, Q&A, and networking which you will facilitate. Supported by other roles, you will oversee the direction and strategy of aggregated content onto a news feed. You will support the identification of suitable sources including customers, influencers, trade bodies, and the public sector. Reporting into the Editorial Director, you will work in a matrix structure – as a team of Community Managers, but also working closely with the existing event teams, content, marketing, and design teams.
Responsibilities:
Perform competitive and TA analysis per show
Constantly building SMM/community strategy, especially regarding alignment and support of the core event business
Execute the content/communication strategy as agreed with Digital and Content Directors and Event teams and in accordance with content plan
Interact with the audience, reply to comments, questions, etc
At the centre of your content plan, host a programme of high-level webinars with key industry figures
During the week of the event, plan and host a programme of high-level live interviews/sneak picks with key industry figures, which will be streamed online
Contribute to creative ideas for content as part of an output strategy
Provide and track KPIs and goals to increase audience participation & engagement
Plan and direct an aggregated content strategy and maintain the content calendar ensuring content is regular, relevant, and engaging.
Stimulate UGC
Work with Marketing other roles to manage and oversee campaigns to attract and retain audience and deliver ROI
Build a network of super-users and influencers that can contribute content, audience, and engagement
Mentor junior members of the team including Customer Service and sales
Represent the community, and audience development and engagement in both internal and external meetings
Keep track on trends across social media, digital publishing, online video, etc, domestically and internationally
Key Skills and Knowledge:
Has the experience and gravitas to attract key industry figures to hosted webinars
Strong knowledge and experience of digital publishing software and techniques
Excellent in-depth understanding of all relevant social media platforms and messengers – VK, TG, Zen, YouTube, Facebook, Instagram
Excellent Russian and English speaking, writing, editing and video production skills.
Excellent communication skills, including experience in a client-facing role
Knowledge of relevant audience
Have existing and build new relationships with key customers, industry professionals and journalists
Ability to identify and track relevant community metrics. Interpret website traffic and online customer engagement metrics
Knowledge of online marketing and marketing channels and instruments
Monitoring the success of the community and of social media in terms of the overall marketing strategy
General:
Work flexible days, according to the appropriate event-related calendar
Able to perform under pressure and to work to tight timescales
Be a good communicator with strong relationship management skills
